Black Enterprise — February 2011
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Game Time

What will it take for black students to excel in math and science?

AFRICAN AMERICAN YOUTH SPEND ABOUT 50% more time with media than whites, but they make up 2% of people working as developers, engineers, or designers in the gaming industry.

“These kids are wired from the day they are born,” says Ntiedo Etuk, the founder of Tabula Digita, an educational video game company that helps increase engagement in third- through 12th-grade classrooms.“They are doing social networking, e-mail, instant messaging, and video games,” so education needs to be tailored to that.

Blacks make up single digit percentages in most industries requiring a high level of proficiency in science, technology, engineering, and mathematics (STEM), and the mathematics achievement gap between blacks and whites is 26 points among fourth-graders and 31 points among eighth-graders— roughly equivalent to three years of learning. Etuk’s solution: In 2003, he launched his company to help increase math Engagement in elementary school classrooms.

Tabula Digita’s most popular video game, the multiplayer DimensionU, has elicited 20% to 30% improvement in math scores in 50 school districts across the country, says Etuk, a 2007 nominee for BLACK ENTERPRISE’s Business Innovator of the Year Award. In the game students compete to be the first across a timed obstacle course. When they solve a problem correctly they win the tools they need to advance to the next level. When they don’t, a help center window pops up to help them determine what they did wrong and coach them through the problem.

Some educational video games help kids learn science and math because they encourage problem solving, says Leshell Hatley, who through her nonprofit runs an out-of-school program, YouthLab, to teach robotics, computer programming, and mobileapp building to students from third to 12th grades. She agrees with Etuk that if black children are playing video games, then educators should use games to “start where the students are and bring them to where [they] want them to be in terms of education.”

Etuk realized how important engagement was afer the parent of a child he tutored in math fired him. “I made the mistake of focusing completely on education,” says Etuk, an engineer who knew six programming languages by the time he was 11. “As well-meaning as I was and as much math as I knew, I wasn’t able to make this interesting to him. I realized this was an indication of how we were losing a whole generation of kids.”

The game, which costs school districts $5 to $20 per student per year, has a reporting system that allows teachers to see how long students played the game, what answers they got right or wrong, and then coordinate follow-up lessons accordingly.

The company generated $3 million in school-based revenues in 2009. A home version of DimesionU, which off ers only math games at present, became available in November 2010 and can be downloaded at www.dimensionu.com. It features the U Games National Scholarship Tournament, a competition in which elementary- and middle-school students play math games to win prizes and scholarships.

—Marcia Wade Talbert

How to Get Your Child Engaged in Science

African American children are the most likely consumers of digital technology but are rarely exposed to what it takes to create it, says Leshell Hatley, whose nonprofit, Uplif Inc., won a $162,000 grant from the MacArthur Foundation’s Digital Media and Learning Competition. She’s using the money to fund YouthAppLab and teach African American and Latino children in Washington, D. C., how to build mobile apps. Here are four things she says parents can do to increase their child’s interest in technology, math, and science.

1 Don’t tell your child to sit down and be quiet, says Hatley. Science is basically about exploring a problem and solving it. Allow your child to ask questions and safely investigate his or her surroundings.

2 Don’t readily give them the answers. Instead of telling children how condensation works, create a lab in your home where they can explore, make mistakes, and find answers.

3 Point and explain. “Pointing starts the connection,” says Hatley.“It is a commonly used technique for learning and it increases engagement.”

4 Look around your home and talk about where things come from. Ask them questions about how products (TVs, computers, etc.) are made and what types of things they would like to invent.Make a connection between those ideas and the lessons the child is learning in their math and science classes.

—M. W. T.

MARCIA WADE TALBERT’S TIP OF THE MONTH

Prevent Identity Theft: Keep Your Customers Safe

Most businesses are concerned about loss prevention as a result of employee theft or shoplifting, but digital theft is becoming a growing concern. All merchants that transmit, process, or store payment card data need to make sure that their credit card processing hardware and software meet the requirements set by the Payment Card Industry (PCI) Security Standards Council. These rules prevent hackers from stealing your customers’ credit card information after they’ve made a transaction with you.Noncompliant hardware and software can cost you up to $100,000 in fees and fines.Visit www.pcisecuritystandards.org to make sure you’re following the protocol and using approved PIN entry devices and payment software.
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