PMA April 2009 : Page 11
Business & Marketing Honorable mention There were three honorable mentions named in the PMA Custom Photo Gift Promotion Competition: Lone Tree, Colo. Homburg, Saarland, Germany Redwood City, Calif. Fullerton provides invitations including an idea of what to bring for the night (photo CDs, media cards, etc.), and an evening of in-store kiosk use for the host and guests. “We hosted 16 events last year,” says Mullinax. “The events usually involved 12 to 15 people and turned into 3-hour social gatherings where guests could create anything from posters to photo books. If not everyone could attend in one night, we provided the event host with a marketing piece to hand out that extended the 20 percent sales contribution for a month.” Th e various promotional elements to “Celebrate, Create, “Celebrate, Create, Donate” is the theme for Fullerton Photographics colorful campaign. Donate” have helped increase interest in the event, as well as store sales, says Mullinax. “Th is campaign has, without a doubt, helped sales – especially add-on sales after the events,” she says. “Anyone with a few kiosks and customers can do this. It’s not a seasonal campaign. We haven’t even scratched the surface with it yet.” Continued on page 12 Contact Us 175 West 2950 South Salt Lake City, UT 84115 Tel: 801 467-3391 Fax: 801 467-3394 laser@nationallaser.com VISIBLE WAVELENGTH LASERS Feeling trapped by Fuji and Noritsu laser replacement options? WE ARE THE ALTERNATIVE! National Laser Company, the leader in laser replacement offers its replacement lasers for your Fuji and Noritsu Mini Labs. LIFE SCIENCE IMAGE RECORDING INSPECTION SCIENTIFIC www.nationallaser.com PMA — April 2009 — www.pmai.org 11
