PMA 2010 Conference Brochure : Page 33

Hands-On Computer Labs ... page 21 how they have incorporated on-site digital photography and printing into their highly successful photographic studio operations. This hands-on session will show printing technology and demonstrate how to handle an on-site event, with actual prints being delivered to the attendees. Speakers: Neal H. Clipper, Abbey Creative Photography; Terrell Lloyd, RTL Photography 2:10 p.m. - 2:30 p.m. Refreshment Break 2:30 p.m. - 3:40 p.m. SP14 Proper Package Configuration Proves Vital Package configuration is a vital ingredient to a suc- cessful sports photography business. Our speaker will share his buying trends and support his beliefs on the best way to set up sports packages with add-ons for a complete envelope. After six years photographing a soccer league of 4,000 kids, Jim Seers has plenty of ideas to share in this must-attend session! Speaker: Jim Seers, H&H Color Lab 2:30 p.m. - 3:40 p.m. SP15 Stay Busy and Profitable during the Winter Months with Gymnastics Stay busy during the winter months, and average more than $70 per order by photographing gymnastics. Attendees will learn what parents and gym owners want in a photography program, how to market to and book the schools, and which packages and products are wanted. A demonstration will also be given on how to set up, pose, and photograph the child, as well as sales and delivery of the final product. Speaker: Dennis Berry, Classic Image Photography 3:40 p.m. - 4:00 p.m. Refreshment Break 4:00 p.m. - 5:00 p.m. SP16 Selling Photography Online Make more money and set yourself apart from the competition by selling online. In this session, learn what a website should say about a company, what to sell online, how to put your photography business online without knowing a thing about how to do so, and how to promote your website so you are selling your work and making more money. Speaker: Kerry Raminiak, Express Digital 4:00 p.m. - 5:00 p.m. SP17 The Integration of Video into Photography Increase sales by offering full-motion video capture services. Many DSLR cameras now support full- motion video capture capabilities, giving you the technology to shoot an object in both still and motion. By pairing a video-specific memory card with a video- capable DSLR, photographers are finding themselves able to bridge the gap between still and video to capture an image without limitations. This session will examine the video phenomenon that has integrated into the world of photography and how to use it to your advantage! Speaker: Jeff Cable, Jeff Cable Photography 5:00 p.m. - 7:00 p.m. PR2 SPAA/PSPA Lab and Supplier Reception Discover the newest technology and hidden gems from photography product vendors, meet with lab own- ers to learn more about their photofinishing services, and relax with peers at this two-hour reception. 6:00 p.m. - 7:00 p.m. PMA Welcome Reception Reconnect with friends from around the world who share your excitement and anticipation about the opening of PMA 2010! Admission and two complimen- tary beverage tickets are included with full trade show registration or an All Conference Connection Pass. Sunday, February 21 7:00 a.m. - 6:00 p.m. Registration Open 7:30 a.m. - 8:00 a.m. Continental Breakfast 8:00 a.m. - 8:50 a.m. SP20 General Session: PMA 2010 Trade Show Floor “Pre-Game Peek” (From a Sports Photography Perspective) Jeff Gump is renowned for spotting new and innovative fundraising products for a sports photographer’s business and offers keen insight about the PMA 2010 trade show floor – a scouting report of exhibitors you might want to visit. He’ll have samples to show and provide numerous sugges- Jeff Gump tions on how to market those products. Speaker: Jeff Gump, Gump’s Sports Photography 9:00 a.m. - 10:15 a.m. PMA Official Business Session Keynote: Success in an Upside Down World Peter Sheahan will interview our distinguished panel of retailers on the important issues facing our industry today and in the future. Sheahan has spent a decade teaching business leaders how to flip their thinking and find opportunities where others cannot. He believes the real money gets made in Peter Sheahan SPAA 2010 the cracks, and the opportunity for mind-blowing success is all around us. Join us for an insightful look into innovative and entrepreneurial thinking! Traducción simultánea al Español. Free for all registration types; no ticket required. Moderator: Peter Sheahan 10:15 a.m. - 6:00 p.m. Trade Exhibits Open 12:30 p.m. - 1:50 p.m. SPL2 SPAA Luncheon: Leaders, Get Out of the Way! The most common form of leadership is micro- management, which is destructive, expensive, and an organizational buzz kill. Most leaders micro-manage because they have never been sufficiently trained how to lead. In this program, Walter Bond teaches the fundamentals of leadership, the destructive dangers of micro-management, how to improve employee retention, and – most important – how it all impacts the bottom line. Leaders will learn the psychology of inspiring, motivating, and maintaining productive employees for years to come, and how to create a culture of accountability. Speaker:Walter Bond, America’s Accountability Leader 2:00 p.m. - 2:50 p.m. SP21 Make Your Small Business Big on the Web Whether it’s blogs, Facebook, LinkedIn, or Twitter, social platforms are doing more than driving buzz; they are driving purchasing decisions around the world. As social networks grow, their power to shape consumer conversations is on the rise. This course will cover the core concepts of social media marketing, explore tech- niques for employing social media as a marketing tool, and present ways to develop strategies. Attendees will gain a broader understanding on using social media to gain a competitive edge. Speaker: Lorrie Thomas,Web Marketing Therapy 2:00 p.m. - 2:50 p.m. SP22 How to Shoot Action for the “Big Two” Youth Sports Arguably, the “Big Two” in youth sports (in terms of sheer participation numbers) are baseball and soccer. Both sports are unique, with particular methods in which they should be “action” photographed. Attend- ees will learn the most important techniques about shooting each sport. It will cover the where, what, when, and how to shoot both baseball and soccer, as well as the specialized equipment required. Speaker: Ben Chen, Author, Freelance Sports Photographer 5:00 p.m. - 6:00 p.m. PMA Get Acquainted Reception Take this opportunity to connect faces with names and network with peers about the opening day of PMA 2010. Admission and two complimentary beverage tickets are included with full trade show registration or an All Conference Connection Pass. All events take place at the Anaheim Convention Center unless otherwise noted. | Register at www.pmai.org/pma2010 | Session Key: page 5 | 33

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