PMA 2010 Conference Brochure : Page 7

Why should consumers pick your business? What compelling rationale do you offer versus your competition? What promise do you guarantee to deliver? How will customers feel about you after handing over their hard- earned cash? Brand strategy is all about making your business the GO-TO place for imaging. Your brand is how customers identify with you. It is how they associate relevance and value with the services you offer to their lives. It’s the reason why consumers are willing to pay more for your products and services. A strong brand will give customers a reason to think of you when a need or desire comes to bear. The DIMA Brand Boot Camp is an intensive training program on brand development and the key tools for connecting with your community in a meaningful and profitable way. Saturday, February 20 • 9:00 a.m. - 5:00 p.m. 9:00 a.m. - 10:10 a.m. Retail Imaging and Brand Boot Camp Joint General Session D22 Brand Power! What is the importance of developing a strong brand? Glenn Omura will introduce contemporary approaches to successful brand growth strategies and how they can be the saving grace for the imaging industry. If you’ve been trying to “reinvent” yourself in the minds of customers, plan to attend this eye-opening session. Moderator: Glenn Omura, Ph.D., Michigan State University 1:00 p.m. - 2:10 p.m. Brand Boot Camp D44 Baby, Let Your Website Shine The highest growth area in imaging is online ordering. Your web presence is more than just an extension of your store; it is the No. 1 way customers find and in- teract with you. If you do not have a solid web strategy in place, including a good home page, a good search engine optimization (SEO) strategy, and a viable ecommerce presence, customers will find a way to fill their needs somewhere else. We will show elements of a fantastic home page, how to make a website potential customers can find easily, tools to compare photo-publishing software, and how to put it all to- gether. The session will conclude with the presentation of PMA-created website templates, available through our new Photo Publishing Quickstart program. 2:30 p.m. - 3:40 p.m. Brand Boot Camp 10:30 a.m. - 11:40 a.m. Brand Boot Camp D34 Marketing Genius Camp This session will present the essential principles of good advertising and marketing messages. PMA® member ads and marketing materials will be candidly critiqued by advertising industry experts, and then real-world examples of effective marketing commu- nication will be provided, with a focus on the newest “home run” products for imaging retailers. The session will conclude with the presentation of PMA-created marketing materials, available through our new Photo Publishing Quickstart program. Moderator: Glenn Omura, Ph.D., Michigan State University D54 Social Networking Glue This session will discuss the major social networking tools being used successfully to develop a community of photo enthusiasts and loyal customers. Facebook, Twitter, Flickr, LinkedIn, and other new vehicles are used to connect in a meaningful way. We will focus on what works, citing industry examples, and how to start connecting using these new media. Walk away with step-by-step instructions on how to be a social networking expert. The session will conclude with the presentation of PMA-created content templates and really simple syndication (RSS) widgets, available through our new Photo Publishing Quickstart program. Moderator: Glenn Omura, Ph.D., Michigan State University Speakers: Gabe Cano, Specialty Color Services Custom Photo Lab; Glenn Fitzgerald, Specialty Color Services Cus- tom Photo Lab; Glynn Lavender, Creative Photo Workshops 4:00 p.m. - 5:00 p.m. DK2 DIMA Closing Keynote: The Art of Vision – Managing Rapid Change As the landscape for business continues to change, a clear vision is the key to successfully navigating the uncharted waters of tomorrow. The Art of Vision is a program specifically designed to help companies utilize uncon- ventional wisdom and build a vision for the future. No matter what kind of organization – from small companies to large corporations – employees at all levels can better embrace the future by becoming more innovative. Dis- cover how to sharpen your creative skills and identify a personal style for inspiring yourself and others to Eric Wahl rethink vision and purpose. Speaker: Eric Wahl, The Wahl Group 6:00 p.m. - 7:00 p.m. PMA Welcome Reception Reconnect with friends from around the world who share your excitement and anticipation about the opening of PMA 2010! Admission and two complimen- tary beverage tickets are included with full trade show registration or an All Conference Connection Pass. All Conference Connection Pass: $299 member/$399 nonmember. In- cludes choice of sessions from five con- ferences, plus a full trade show badge. Note: Night Schools and Hands-On Computer Labs have an additional fee, available at a discounted rate. A la carte pricing (unless otherwise noted): Individual sessions: $49 member/$79 nonmember. Details on pricing: see page 49. All events take place at the Anaheim Convention Center unless otherwise noted. | Register at www.pmai.org/pma2010 | Session Key: page 5 | 7

DIMA BRAND BOOT CAMP

Why should consumers pick your business? What compelling rationale do you offer versus your competition? What promise do you guarantee to deliver? How will customers feel about you after handing over their hardearned cash?<br /> <br /> Brand strategy is all about making your business the GO-TO place for imaging. Your brand is how customers identify with you. It is how they associate relevance and value with the services you offer to their lives. It’s the reason why consumers are willing to pay more for your products and services. A strong brand will give customers a reason to think of you when a need or desire comes to bear. The DIMA Brand Boot Camp is an intensive training program on brand development and the key tools for connecting with your community in a meaningful and Profitable way.

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