PMA 2010 Conference Brochure : Page 32

SPAA 2010 Dedicated to professionals focused on capturing the fleeting moments of sports participation, the Sports Photographers Association of America (SPAA® ) partners with photographers to enhance creative and business skills. Committed to educating and providing professional standards, SPAA propels member success and credibility through education, research, business services, networking, and events. All Conference Connection Pass: $299 member/$399 nonmember Includes choice of sessions from five conferences, plus a full trade show badge. Note: Night Schools and Hands-On Computer Labs have an additional fee, available at a discounted rate. A la carte pricing: Individual sessions: Friday, February 19 12:00 noon - 5:00 p.m. Registration Open 2:00 p.m. - 5:00 p.m. SP1 SPAA Ultimate “Field Trip”: Lights ... Camera ... Watch and Learn This ultimate “field trip” is for sports photographers with any level of experience. Attend a photo shoot of three San Clemente high school baseball teams with seasoned sports photographer Randy Brister, who will guide the entire photography process. Learn about the proper equipment needed, setting a background, working with a scrim, how to pose and light an individual, how to pose and light a team, and how important it is to work quickly but efficiently. Finally, watch Randy photograph the individuals and teams, including a group pose of the varsity team for their schedule calendar. Speaker: Randy Brister, RSBphoto Tickets are $69 member/$89 nonmember; no charge with the purchase of an All Conference Connection Pass. 6:00 p.m. - 7:00 p.m. SPAA Welcome Reception Saturday, February 20 7:00 a.m. - 6:00 p.m. Registration Open 8:30 a.m. - 9:00 a.m. Continental Breakfast 9:00 a.m. - 10:10 a.m. SP10 General Session: Lights, Camera, PROFITS with Will Crockett Get the latest information on how to shoot smarter instead of harder. Discover the power of the technology available in the photo tools you already have. Learn in-camera tools and tips for setting the best capture possible, plus Will Crock- ett’s top five moneymakers Will Crockett – tools that work for you every day. Speaker: Will Crockett, 32 | All events take place at the Anaheim Convention Center unless otherwise noted. | Register at | Session Key: page 5 10:10 a.m. - 10:30 a.m. Refreshment Break 10:30 a.m. - 11:40 a.m. SP11 Being Your Own Market Research Analyst Sports photographers know they have to be a “jack of all trades” to operate their businesses. Add one more to the job description that is vital for success – learn how to be your own market research analyst. Our speaker will educate you on what has changed in consumer demand for sports and event photos. He will teach which are the new customer segments, help to identify them, and help to differentiate your product so each segment receives positive value. Speaker: Dimitrios Delis, PMA 10:30 a.m. - 11:40 a.m. SP12 Step-by-Step Instructions for a Successful Youth League Photo Day This session will take photographers step-by-step through organizing a medium- or large-sized photo day. Attendees will learn how to organize the time slots and the photographers so the shoot stays on time, what types of packages work, how to layout the order forms, how to track sales, and how to efficiently use the information gathered for additional marketing and sales. Speaker: Eric Miller, MillerFoto of Kenner LLC $49 member/$79 nonmember DIMA Hands-On Computer Labs: $79 member/$129 nonmember Night Schools (N1-N4): $49 member/$69 nonmember; (N5): $69 member/$89 nonmember Luncheons: $39 member/$49 nonmember Receptions: $29 member/$39 nonmember 11:45 a.m. - 1:00 p.m. SPL1 SPAA Luncheon: Delving Inside the Mind of the Sports Photography Customer Learn about the wants, needs, and desires of the ultimate decision maker – mom – and the ultimate persuader – her child – when it comes to their sports photography purchasing decisions. We will have an informative panel of moms and kids participating, mod- erated by SPAA Chairperson Tom Hayes. Moderator: Tom Hayes, Visual Image Photography Inc. 1:00 p.m. - 2:10 p.m. Sponsored by SP13 Contract Even Bigger Events and Make More Money at Each One Learn how to land the really BIG events and how to make more money with the events you already have contracted. Perfect for beginning, as well as experienced, photographers, the instructors will outline

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