PMA 2010 Conference Brochure : Page 34

SPAA 2010 Monday, February 22 7:00 a.m. - 6:00 p.m. Registration Open 7:30 a.m. - 8:00 a.m. Continental Breakfast 8:00 a.m. - 8:50 a.m. SP30 General Session: Is There “Profit” in Action Sports Photography? Yes! Action sports photography is at the mercy of consumers’ discretionary funds (which isn’t very prevalent these days). However, action photography can be profitable if done right; it might just be the “deal maker,” putting you above a competitor, when pitching to league representatives. Attendees will come away with concrete suggestions on how to make money in action photography. Speaker: Andrew D. Bernstein, National Basketball Association 9:00 a.m. - 10:15 a.m. PMA Official Business Session Keynote: Becoming a Retail Superstar George Whalin’s recent book, “Retail Superstars: Inside the 25 Best Indepen- dent Stores in America,” tells the story of 25 stores redefining what independent retailers can do in a highly competitive environment. These amazing retailers are growing and prospering alongside national chains and big-box stores of all kinds, even during a reces- sion. Whalin’s presentation is jam-packed with strategies, ideas, and business-building tools to help independent retailers stand out and thrive. He will provide retailers, sales reps, suppliers, photographers, and framers with insights and actionable ideas anyone in the photographic marketing business can use to grow and prosper George Whalin as we emerge from the recession. Traducción simultánea al Español. Free for all registra- tion types; no ticket required. Speaker: George Whalin, Retail Management Consultants 10:15 a.m. - 6:00 p.m. Trade Exhibits Open 1:00 p.m. - 3:00 p.m. SP31 Team/Group Posing and Lighting Fundamentals (From a Four-Decade Veteran Sports Photographer) Learn how to achieve proper balance and effective lighting applications through the arrangement of group posing, based on the speaker’s systematic method of working with groups of 50 to 250. Attendees will gain a better understanding of outdoor and indoor options, featuring exposure and lighting techniques that will enhance the group portrait. Also covered will be indi- vidual posing to create “quick portraits” within a tight time frame, coupled with solutions that will maximize the quality of the image while staying efficient when facing higher volume photography. Attendees will leave with a “posing guidebook” chock-full of inspiration to take home and implement immediately! Speaker: Tom Hayes, Visual Image Photography Inc. 1:00 p.m. - 3:00 p.m. SP32 Green Screen – Start to Finish Witness an actual green screen session that covers it all – demonstrating equipment, workflow, software, ancillary product lines, and more. Arrive early to get a seat; at the 2009 presentation, a “rainbow of badge ribbons” (SPAA® , PSPA™, and DIMA® ) was visible in the audience, meaning there is definitely a wide span of interest when it comes to the green screen. Speaker: Pat Taylor, Pat Taylor Photography 6:00 p.m. - 7:00 p.m. PMA President’s Reception Relax with peers and share insights about your PMA 2010 discoveries! Admission and two complimentary beverage tickets are included with full trade show registration or an All Conference Connection Pass. 7:00 p.m. - 10:00 p.m. PMA Big Night – House of Blues A buffet-style BBQ, combined with rockin’ live entertainment. Buses depart the Anaheim Convention Center at 6:30 p.m. sharp. The House of Blues is a moderate walk, approximately 0.5 mile from the convention center. Tickets are $49 member/$79 nonmember (discounted price of $39 member/$69 nonmember with the purchase of an All Conference Connection Pass), and include two complimen- tary beverage tickets for the PMA President’s Reception and admission into the House of Blues. Tuesday, February 23 7:00 a.m. - 4:00 p.m. Registration Open 8:00 a.m. - 9:15 a.m. OBS3 Official Business Session Keynote Breakfast: Building Your Business with Social Media Guy Kawasaki is a Silicon Valley venture capitalist, an internet expert, and credited as one of the first to use evangelistic methods to promote a computer brand. He also understands how important it is to stay ahead of the social media curve by interacting with an audience and educating them, while staying on top of current trends. In Kawasaki’s “Building Your Business with Social Media,” he gives expert insight into the lesser-known practices of social networking. His little jewels of advice provide many “aha” moments, and will inspire you to use social media and interact with the public in ways that have never even occurred Guy Kawasaki to you. Tickets required; $29 member/$39 nonmember. No charge with the All Conference Connection Pass. Traducción simultánea al Español. Speaker: Guy Kawasaki, Garage Technologies 9:15 a.m. - 4:00 p.m. Trade Exhibits Open 11:00 a.m. - 12:00 noon Retail Portrait/Event Photography PMA Pro Photographer Hot Picks Finding the new products at PMA 2010 can be a big task. Let our experts tell you what they think will be the hot sellers this year. All PMA 2010 attendees are welcome. No ticket required. Moderator: Jeff Wilson, JW Party Pictures 4:00 p.m. Parting Shot Reception The closing reception for 2010 is your opportunity to reconnect with colleagues, as well as exchange notes and insights on the newest products, emerging trends, and events. Be sure to stick around: The $10,000 Grand Prize Drawing takes place at 4:15 p.m. sharp! Admission and two complimentary beverage tickets are included with full trade show registration or an All Conference Connection Pass. 4:15 p.m. $10,000 Grand Prize Drawing Someone could win big! Stick around and it might just be YOU! The drawing and announcement of the winning ticket holder is held at the Parting Shot Reception. All trade attendees with an All Conference Connection Pass or full trade show registration are eligible to win. Check your badge packet for the big win opportunity! You must be present to win. No stand-ins allowed.PMA® officers, trustees, board members, member association board members, press, single-day trade attendees, exhibitors, staff, their families, and employees are NOT eligible for the Grand Prize Drawing. All decisions at the drawing are final. 34 | All events take place at the Anaheim Convention Center unless otherwise noted. | Register at | Session Key: page 5

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