PMA February 2010 : Page 22PMA 2010 “Whether a business is well established or new, this lecture will point retailers in the right direction toward prosperity,” he says. “My session is about how businesses can adapt to a declining market. Imaging or photographic entrepreneurs who want to take up framing, or who have started framing and found profitability lacking, also might be interested.” Face mounting paper As might be expected, PPFA 2010 balances marketing and business sessions with technical seminars, such as this one by Chris Paschke, Designs Ink, Tehachapi, Calif. Permanent mount- Jim Miller, MCPF, GCF ing of the face of a print, photo, or translucent film to the back of a piece of acrylic for display has been done for more than 40 years, Paschke says. “It was considered a sign and repro- “Face mounting is not for the faint of heart and takes more than just a roller laminator,” she says. “You must under- stand the process – even if you don’t offer it – so you’re able to talk with customers.” Chris Paschke, CPF, GCF graphics method, used predominantly for advertising in malls and light boxes at theatres, and was considered a process for short-term display and disposable ads.” Today, artists and photographers em- brace this method of permanent mount- ing as a way to showcase surface-sensitive digital prints and photos, she says. Her lecture will discuss the basics of face mounting, as well as the pros and cons. Meet Mickey’s Doctor With PMA 2010 so close to Disneyland, what could be more appropriate than a session by “Mickey’s Doctor,” Ron Stark, director of Westlake Village, Calif.- based S/R Laboratories Animation Art Conservation Center. Stark, a fore- most expert in the industry and creator of animation art conservation as a practice, will share tips and techniques Ron Stark One box or Truckload Variety Flexibility Multiple Facilities Quality Stock & Custom Capacity Guaranteed Easy Online Ordering Phone or www.mackaymitchellphotopak.com 1-800-331-9311 En Español: 612-627-3467 Come See Us at PMA Booth# 1920 22 PMA — February 2010 — www.pmai.org Visit the PMA Store • Join PMA • Renew Your Membership • Review the Newest Programs and Services • Ask Questions • Learn What PMA Can Do for Your Business Do it all in one stop at the PMA Store near the entrance to the trade show floor. Mackay Mitchell Photopak |
